We at HowDidIDo are again eager to share with you the progress we are making with the students of Hebrew University in Jerusalem that are competing in the L’oreal Brandstorm for 2015. The competition is a global one that allows students to show their entrepreneurial ingenuity while undertaking the tasks set out in front of them by L’oreal. In the first phase of the competition, the students are instructed to form teams of 3 and identify the key opportunities for the brand Lan

HowDidIDo has partnered with the IDC’s School of Entrepreneurship to teach the students about the importance of clarity in expression of their ideas. This is being done in three cycles. The first cycle gave the students a chance to try our system and get familiar with the platform they would be using throughout the school year. This took place before the school year started and involved the students uploading a practice 60 second video about who they are. Once the school year